Poster of Rosie the Riveter - Woman Working in a Factory in World War II Rosie the Riveter Poster, produced by Westinghouse for the War Production Co-Ordinating Committee, created by J. Howard Miller.Image courtesy of US National Archives. Modifications © Jone Lewis 2001.Women Working in Factories During World War IIDuring World War II, many more women went to work, to help with the growing war industry and to free up men to serve in the military. Here are some images of the women sometimes called 'Rosie the Riveter.' Rosie the Riveter was the name given the iconic image representing women in the homefront war effort, World War II.